Understanding Hotel Experiential Travel & Its Segmentation
GuestPro Malaysia
In recent years, experiential travel has reshaped the way people explore destinations. Guests today seek more than comfort and convenience—they crave authentic connections, personal growth, and emotional engagement during their stays. For hotels, this shift represents both a challenge and an opportunity to rethink their …
Hotel and Resort: What Makes Them Different?
In hospitality, understanding the difference between hotel and resort is crucial for designing the right guest experience. Although both types of accommodation serve the purpose of providing lodging, they cater to different guest expectations, experiences, and operational strategies. For hoteliers, distinguishing between the two helps …
Hotel Service Recovery: Turning Guest Complaints into Loyalty
In hospitality, even the most well-run hotels encounter problems. What sets successful hotels apart is how they respond. Hotel Service Recovery is the process of addressing guest issues quickly and effectively to ensure satisfaction and maintain loyalty. For hoteliers, mastering service recovery is a crucial …
Hotel Photography: Elevating Guest Perception and Bookings
In the world of hospitality, where first impressions often happen online, hotel photography plays a vital role in shaping guest decisions. Long before travelers set foot in your lobby, their perception of your property is influenced by the images they see across your website, OTAs, …
Hotel Unique Selling Point: Standing Out in Hospitality
In today’s competitive hospitality market, defining a hotel unique selling point (USP) is no longer optional but it’s essential. USPs help hoteliers differentiate their property, attract the right audience, and build long-term guest loyalty. Without a clear USP, hotels risk blending into the crowd, offering …
A Guide for Hotels to Win Over the Gen Z Traveler
The hospitality industry is rapidly evolving, and one demographic is reshaping how hotels must operate: the Gen Z traveler. Born between 1997 and 2012, this generation is digital-first, experience-driven, and highly values authenticity. For hoteliers, understanding how to engage Gen Z is no longer optional …
Extended Stay Hotel: The Future of Flexible Hospitality
As travel patterns shift and guest expectations evolve, a growing segment within the hospitality industry is taking center stage: the Extended Stay Hotel. With long-term bookings, home-like amenities, and operational efficiency, extended stay properties offer hoteliers a smart way to diversify revenue streams while meeting …
Hotel Influencer Marketing: Strategy for Guest Engagement
In today’s digital-first world, traditional advertising is no longer the only way to attract guests. The rise of social media has introduced a powerful strategy for hoteliers, Hotel Influencer Marketing. This modern approach leverages the reach and credibility of influencers to promote hotel brands, drive …
Understanding the Concept of Bed Bank in the Hotel Industry
In the evolving landscape of hospitality distribution, the role of bed banks has become increasingly significant. Knowing how bed banks operate and how they differ from traditional OTAs empowers hoteliers to make informed decisions about inventory management and revenue optimization. Definition of a Bed Bank …
Hotel Sales Manager: Primary Responsibilities and Key Skills
In the dynamic world of hospitality, a hotel’s success doesn’t rely solely on location or facilities. Behind every high-performing property is a dedicated Hotel Sales Manager who plays a pivotal role in securing business, building relationships, and maximizing revenue. For hoteliers, understanding the role of …