Instagram Hotel Marketing: Attract Guests with Visuals
In the world of modern hospitality, visual storytelling is everything. For hotels, Instagram hotel marketing is no longer just an option. It’s a powerful tool to inspire travelers, showcase property uniqueness, and drive direct bookings. With over a billion monthly users and a strong focus …
Hotel Booking Lead Time: Why It Matters for Hoteliers
In the hospitality industry, understanding guest behavior is key to maximizing revenue and planning efficiently. One of the most important metrics to track is hotel booking lead time—the number of days between when a guest makes a reservation and their actual check-in date. What Is …
Hotel Video Marketing: Engage Guests and Boost Bookings
In an age of digital content and short attention spans, hotel video marketing has become one of the most powerful tools to capture attention, inspire travelers, and drive bookings. With platforms like Instagram, YouTube, and TikTok dominating how people discover destinations, hotels must adopt video …
Hotel Ecommerce: Boost Revenue with Online Selling Strategy
As the hospitality industry continues to evolve in the digital era, the ability to sell rooms, services, and experiences online has become critical for success. This transformation is captured by the concept of hotel ecommerce—a powerful strategy that goes beyond online bookings and redefines how …
Hotel Distribution Channels: Types & Smart Strategies
In the fast-paced world of hospitality, managing your hotel’s presence across multiple booking platforms is essential. This is where hotel distribution channels come into play. Understanding these channels and how to optimize them—can significantly impact your occupancy rates, revenue, and overall business performance. What Are …
Types and Objectives of Hotel Marketing Campaigns
In the competitive world of hospitality and business, running a successful marketing campaign is essential to attract new customers, promote offers, and build brand awareness. Whether you’re managing a hotel or another service business, understanding how marketing campaigns work can give you a strong edge. …
Hotel Booking Channels: Boost Revenue with Smart Strategy
In today’s digital-first hospitality world, how guests find and book hotel rooms has changed dramatically. To stay competitive, hoteliers must understand and leverage hotel booking channels—a critical component of any revenue strategy. What Are Hotel Booking Channels? Hotel booking channels are the different platforms or …
Guest Activities: Enhance Guest Experience and Hotel Value
In today’s competitive hospitality landscape, guests are no longer just booking rooms—they’re booking experiences. This is why offering guest activities has become an essential part of hotel service. Whether it’s a yoga session at sunrise or a local cooking class, activities can add tremendous value …
Google Hotel Ads: Boost Direct Bookings & Visibility
In the digital era of hospitality, visibility is everything. One of the most powerful tools hotels can use to attract direct bookings and appear in top search results is Google Hotel Ads. This advertising platform enables hotels to promote real-time rates and availability directly in …
Close to Arrival and Close to Departure in Hospitality
Revenue management in the hospitality industry involves more than just setting prices—it’s also about controlling availability strategically. Two powerful tools used by hotel revenue managers are CTA (Close to Arrival) and CTD (Close to Departure). While they sound similar, they serve different purposes and can …