Close to Arrival and Close to Departure in Hospitality
GuestPro Malaysia
Revenue management in the hospitality industry involves more than just setting prices—it’s also about controlling availability strategically. Two powerful tools used by hotel revenue managers are CTA (Close to Arrival) and CTD (Close to Departure). While they sound similar, they serve different purposes and can …
The Importance of Building Branding for Hotels
In today’s highly competitive hospitality market, building a strong branding hotel strategy is no longer optional—it’s essential. Hotel branding goes far beyond having a nice logo or website. It’s about crafting a unique identity that resonates with your target guests and sets you apart from …
Best OTA for Hotels: Top Platforms & Listing Optimization
In today’s digital travel landscape, listing your property on Online Travel Agencies (OTAs) is no longer a luxury—it’s a necessity. OTAs help hotels gain global visibility, attract diverse guest segments, and fill rooms faster. But with so many options available, choosing the best OTA for …
Impact of OTA Commissions on Hotels and How to Reduce It
Online Travel Agencies (OTAs) have revolutionized how travelers book accommodations, providing global visibility to hotels of all sizes. However, while the reach of OTAs is undeniable, the impact of OTA commissions on hotels has become a growing concern, especially for independent and mid-sized properties. What …
Hotel Events: Smart Strategies to Maximize Hotel Revenue
In today’s competitive hospitality industry, hosting hotel events has become one of the most effective ways to increase visibility, drive revenue, and attract new customer segments. Whether you’re a resort, boutique hotel, or business-class property, organizing or hosting events can turn your venue into a …
Google Hotel Review: Boost Visibility & Guest Trust
In today’s digital-first world, travelers make booking decisions based on what they see online—especially reviews. One of the most powerful platforms for hotel visibility and reputation is Google Hotel Review. Appearing in Google search results and Maps, reviews left by guests directly influence booking rates, …
Third Party Booking: How Hotels Can Benefit and Stay in Control
In the ever-evolving hospitality industry, reaching more guests and increasing bookings are top priorities for hotel owners and managers. One of the most commonly used methods is third party booking, which refers to reservations made through external platforms rather than directly through the hotel. These platforms …
Understanding Hard Sell and Soft Sell in Hospitality Industry
Hard sell and soft sell are two strategies commonly used in selling products or services in a business including the hospitality industry. Here we will discuss hard sell and soft sell starting from the definition, objectives, examples, and when to use them. Hard Selling 1. …
Organic Marketing vs Paid Marketing, Which One is Suitable?
In the digital marketing process of the hotel, there are general strategies namely organic and paid marketing. Both have distinct characteristics, benefits, and limitations. So, which one is more suitable to be applied between organic marketing vs paid marketing? In this blog, we will compare …
How to Register a Hotel on Google Maps: Requirements & Steps
Having your hotel listed on Google Maps may increase visibility and attract more guests. Google Maps helps potential customers find your location easily and provides essential information about your hotel. Here’s a step-by-step guide on how to register your hotel on Google Maps, along with …