5 Primary Objectives of Social Media Strategy for Hotels
GuestPro Malaysia
A social media strategy is a carefully planned approach to using social media platforms to achieve specific business goals. For hotels, this strategy outlines how to create, publish, and manage content across platforms such as Instagram, Facebook, TikTok, and others, with the ultimate aim of …
7 Benefits of Registration on Online Travel Agency for Hotel
Nowadays, most travelers rely heavily on Online Travel Agencies (OTAs) to discover and book accommodations. For hotel, registration on Online Travel Agency is no longer an option but a necessity to stay competitive. Here are some key reasons why hotels should register with OTAs: Benefits …
How to Start a Small Hotel Business
Starting a small hotel business can be a rewarding venture, offering both financial benefits and the opportunity to create a unique guest experience. However, it requires structured planning, market research, and strategic execution. Here are the key steps how to start a small hotel business. …
Understanding Extranet in Online Travel Agencies (OTA)
Extranet OTA is a web-based platform that allows hotel managers to manage their listings, rates, availability, and reservations in Online Travel Agencies (OTA). It is a secure portal where accommodation providers can interact with the OTA system, update property details, and monitor bookings in real-time. …
Understanding Soft Selling and Hard Selling in the Hospitality
Soft selling and hard selling are two strategies that are often used to increase hotel sales. Therefore, the hoteliers must understand the implementation of these two strategies. More details will be discussed below. What is Soft Selling and Hard Selling? Soft Selling Soft selling is …
Cross Promotion in Hotels: Boost Revenue and Guest Experience
Cross promotion is a powerful marketing strategy that hotels can leverage to enhance guest experience and increase revenue. By partnering with other businesses or promoting in-house services, hotels can create additional value for their guests while maximizing profitability. This blog explores the benefits of cross …
6 Strategies to Improve Your Hotel Ranking on Tripadvisor
TripAdvisor is one of the most influential platforms for travelers searching for accommodations. A high ranking on TripAdvisor can significantly boost your hotel’s visibility, credibility, and bookings. Here are some key strategies to improve your hotel ranking on TripAdvisor. Why TripAdvisor Ranking is Important for …
Contract Rate: Definition & Purpose of Providing It in Hotel
In the hotel industry, pricing strategies play a crucial role in maximizing revenue and ensuring a steady flow of guests. One essential pricing model that many hotels use is the contract rate. This article explores what a contract rate is, its purpose, and how it …
Hotel Occupancy: Key Insights, Calculations, and Sample Case
Hotel occupancy refers to the percentage of available rooms that are occupied by guests at a given time. It is a key performance indicator (KPI) in the hospitality industry, helping hoteliers measure demand, revenue potential, and overall business performance. Importance of Understanding Hotel Occupancy 1. …
GuestPro Dynamic Pricing: Maximize Your Hotel Revenue
Dynamic pricing is a revenue management strategy that allows hotels to adjust room rates based on market demand, occupancy rates, and other influencing factors. Instead of setting fixed prices, hotels using dynamic pricing can optimize their revenue by charging higher rates during peak seasons and …