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Impact of OTA Commissions on Hotels and How to Reduce It
Online Travel Agencies (OTAs) have revolutionized how travelers book accommodations, providing global visibility to hotels of all sizes. However, while the reach …
Hotel Events: Smart Strategies to Maximize Hotel Revenue
In today’s competitive hospitality industry, hosting hotel events has become one of the most effective ways to increase visibility, drive revenue, and …
Google Hotel Review: Boost Visibility & Guest Trust
In today’s digital-first world, travelers make booking decisions based on what they see online—especially reviews. One of the most powerful platforms for …
Third Party Booking: How Hotels Can Benefit and Stay in Control
In the ever-evolving hospitality industry, reaching more guests and increasing bookings are top priorities for hotel owners and managers. One of the …
Understanding Hard Sell and Soft Sell in Hospitality Industry
Hard sell and soft sell are two strategies commonly used in selling products or services in a business including the hospitality industry. …
Organic Marketing vs Paid Marketing, Which One is Suitable?
In the digital marketing process of the hotel, there are general strategies namely organic and paid marketing. Both have distinct characteristics, benefits, …
How to Register a Hotel on Google Maps: Requirements & Steps
Having your hotel listed on Google Maps may increase visibility and attract more guests. Google Maps helps potential customers find your location …
Hotel Search Engine: Attract More Guests & Optimize Revenue
A hotel search engine or metasearch is a digital platform that allows users to search, compare, and book accommodations across various hotels. …
Hotel Early Bird: Objectives and Implementation Strategies
An early bird hotel booking is a pricing strategy that offers discounts or special benefits to guests who book their stay well …