Google Hotel Review: Boost Visibility & Guest Trust
In today’s digital-first world, travelers make booking decisions based on what they see online—especially reviews. One of the most powerful platforms for hotel visibility and reputation is Google Hotel Review. Appearing in Google search results and Maps, reviews left by guests directly influence booking rates, …
Third Party Booking: How Hotels Can Benefit and Stay in Control
In the ever-evolving hospitality industry, reaching more guests and increasing bookings are top priorities for hotel owners and managers. One of the most commonly used methods is third party booking, which refers to reservations made through external platforms rather than directly through the hotel. These platforms …
Understanding Hard Sell and Soft Sell in Hospitality Industry
Hard sell and soft sell are two strategies commonly used in selling products or services in a business including the hospitality industry. Here we will discuss hard sell and soft sell starting from the definition, objectives, examples, and when to use them. Hard Selling 1. …
Organic Marketing vs Paid Marketing, Which One is Suitable?
In the digital marketing process of the hotel, there are general strategies namely organic and paid marketing. Both have distinct characteristics, benefits, and limitations. So, which one is more suitable to be applied between organic marketing vs paid marketing? In this blog, we will compare …
How to Register a Hotel on Google Maps: Requirements & Steps
Having your hotel listed on Google Maps may increase visibility and attract more guests. Google Maps helps potential customers find your location easily and provides essential information about your hotel. Here’s a step-by-step guide on how to register your hotel on Google Maps, along with …
Hotel Early Bird: Objectives and Implementation Strategies
An early bird hotel booking is a pricing strategy that offers discounts or special benefits to guests who book their stay well in advance. This approach incentivizes customers to secure their reservations early, allowing hotels to manage occupancy levels more efficiently and reduce the risk …
How to Improve Your Hotel Website Ranking with SEO
Having a website with a high ranking in search engines like Google Search Engine may increase the chances of direct bookings at your hotel. The strategy to increase the ranking of a hotel website is known as Search Engine Optimization (SEO). Here, let’s discuss SEO …
How to Integrate Your Hotel with Google Free Booking Links
Google Free Hotel Booking Link is a feature provided by Google that allows hotels to display direct booking links on Google Search and Google Maps at no cost. Unlike paid advertisements, these free links allow hotels to attract direct bookings without paying for clicks or …
7 Effective Strategies for Hotels to Manage High Season
Hotel high season refers to the period when demand for hotel rooms increased. It is usually from December to February and can be different in every region. During this time, hotels experience high occupancy rates, higher room rates, and greater competition. While high season presents …