Building an Eco-Friendly Hotel Brand That Stands Out
GuestPro Malaysia
July 15, 2026
Key Takeaways: An eco-friendly hotel positioning is becoming more relevant in hospitality because travelers increasingly notice how accommodation choices align with environmental values. For hotels, this is not only about image. It is also about building a more efficient operation, creating a stronger brand identity, …
Hotel Brand Voice: Building a Consistent Identity
June 23, 2026
Key Takeaways: Travelers do not discover hotel brands in just one place anymore. Expedia Group’s 2025 Traveler Value Index found that over 60% of travelers use social media for inspiration, and 73% say influencer recommendations have influenced a booking decision. At the same time, HubSpot’s …